Identity, branding and event design for Canberra's newest dance company, The Australian Dance Party. "Like a Political Party, ADP challenges audiences to think, questions ideals and debates current issues. We embody a strength in purpose with a necessary playfulness – it’s fun! It’s a dance party!"
The brief required a modern, striking logo that appeared like a political party campaign but spoke to the energy and movement of dance. A bold contemporary typeface bends and warps as the 'party line' indicates.