Waypoint Tea Co
Full branding, illustrations and packaging design for Waypoint Tea Co - a new Canberran tea company brewing cuppas for all your adventures. Finn wanted to bring the craft beer approach to the tea industry and inject some gender-neutral colour and energy into his brand, reflecting his fun-loving and friendly approach to his teas and his work. Each illustration was designed with a specific experience in mind to capture the essence of each blend - the floral delicateness of the hibiscus lemongrass peppermint blend captured in a early morning walk in spring; the smooth warmth of the breakfast tea as a calm evening vista over the valley; the sharp and energising peppermint in a flowing waterfall explored in the cool shade.
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